Packaging, Growth Opportunities, and Navigating Change

This era of packaging has changed and trends have evolved within the industry. Companies should be navigating the change to grow their business. Navigating change within the packaging industry is not easy but here are some tips to help your business.

Invest in sustainability

The eco-age of packaging is here. If your company hasn’t invested in eco-sustainability, you are missing out on opportunities to grow. According to experts, more stakeholders are including single-use plastic, compostable packaging bags, and recycled packaging items in their packaging. 

The move to green packaging is fuelled by consumer demand for more eco-friendly packaging and suppliers of packaging materials. Some brand names and key players have already moved to sustainable packaging for consumers including Amcor Limited, Mondi PLC, Nestlé Mexico, and Heinz.

Identifying opportunities for growth

To find opportunities to grow, your company needs to do its research. Monitoring market trends and analyzing research reports will help your business to identify areas that can help your business to grow. For example, the pet food industry seems to be new and popular in the packaging world. Having your business invest in pet products can help you to take advantage of this growth. Your business should also be implementing consumer research to gain more insight into your customer's buying decisions.

Attract and retain talent

Your team creates your company’s success. As your business grows, you will need to attract the best-skilled workers as well as retain them. Marketing and technology experts are in-demand in the digital age so you need to convince these professionals that they should work for your team. You can achieve this by creating a work environment that has a good work-life balance and opportunities for them to grow. 

Embrace digitization and e-commerce

Packaging has evolved with the digital age. Buyers turn to e-commerce channels to purchase their food and drink. Your business needs to evolve to keep the new age of 

packaging. Investing in digital marketing channels and e-commerce websites is one way to do this. 

Another way to do this is to digitize and automate methods of packing by utilizing new packaging technology. Packaging and labeling machines such as automatic fillers are essential when packaging a new product. These machines speed up the production and packaging process and will allow you to expand your client base and cater to more e-commerce consumers. 

Keep up with the latest technological advancements with Multi-Fill. We have automatic packing machines to help your business’s production line to grow. Choose our counting machines such as our Velec systems to help you automatically distribute your bulk products, or auto-fill machines such as our MPFSH-075 volumetric filler to automatically fill a range of bulk food packaging. 

Make navigating the change easier by contacting our team today!